This Summer my family and I stayed in San Francisco for a whole week. We rented a flat in the Mission District and walked nearly everywhere. So I was delighted when Rob Duncan at Mucho, asked me to come up with a poster design for AIGA InsideOut SF.
San Francisco is probably one of the most culturally diverse cities of the world. As such, there are rich pickings for visual imagery. Yet reducing it down to one key image is rather more challenging. In all my years I have never designed a poster, so I read about the five most important elements a poster should have. I have retained none of the information except to put red on it somewhere.
My first attempt was more of a 1950s pastiche. It had the blanched feel of Alfred Hitchcock's Vertigo, and was hardly the cutting edge of coolness for today's Californian graphic elite.
|First rough idea|
|The initial pieces of Golden Gate Park & Haight Ashbury|
|This shows the original sea as light.|
I felt these tones were wrong, so changed them
|Nearing completion with deep sea tones|
I might do some more cities.
One copy of each poster entered into AIGA InsideOut SF, is going to be auctioned off.
Here are details of AIGA InsideOut SF. Also, some of the beautifully classic work of Mucho.